BÌNH DƯƠNG ( WNAM MONITORING ): AEON Vietnam officially opened AEON Bình Dương Midori Park, a Super Supermarket (SSM) model located in the Midori Park Square commercial area, in Bình Dương Ward, HCM City, on November 27.
Tezuka Daisuke, Executive Officer, Chief Vietnam Business Officer of AEON Group, General Director of AEON Vietnam, said that the Vietnamese retail market still holds significant growth potential, as modern retail channels currently account for only about 12 to 15 per cent of the market share. In 2024, AEON Vietnam recorded revenue reaching 120 per cent compared to the same period last year, continuing to be the fastest-growing market outside Japan in the region. This result stems from the strategy of diversifying retail formats and expanding the national store network.
“The opening of AEON Bình Dương Midori Park represents the next step in scaling the Super Supermarket (SSM) model in new urban areas, aiming to expand the business to more than three times its current scale by 2030,” said Daisuke.
Expected to become a new destination for meeting the daily shopping needs of local customers, AEON Bình Dương Midori Park embodies a modern, green, and civilised lifestyle right in the heart of dynamic Bình Dương.
It aims to be a daily shopping destination, providing convenient access for urban residents while offering high-quality products, services, and shopping experiences at the “AEON standard,” allowing customers to fully enjoy everyday life.
With a total area of over 2,800sq.m, the shopping space is thoughtfully arranged into two main areas, including the Super Supermarket (SSM) covering more than 1,500sq.m and the Delica dining area spanning nearly 500sq.m.
