ISLAMABAD ( WNAM REPORT): In a meeting with the Rice Exporters Association of Pakistan (REAP), Federal Minister for Commerce Jam Kamal Khan called for measures aimed at enhancing Pakistan’s rice exports and ensuring compliance with European food safety standards.
As Pakistan holds a 25% share of the European rice export market, significantly outpacing India’s 16%, the minister highlighted the need for greater collaboration between the government and exporters to maintain this competitive edge.
Jam Kamal emphasized the critical role of rice exports in Pakistan’s economy, noting that rice is second only to cotton in export value.
He remarked that rice exporters are a primary source of revenue and employment, with the government aiming to increase exports from $4 billion to $6-7 billion in the near future. “We are focusing on improving our standards to meet international food safety requirements, especially in Europe,” he stated.
The minister also referenced recent diplomatic developments, specifically the visit of Malaysian Prime Minister Anwar Ibrahim. During this visit, Prime Minister Shehbaz Sharif discussed expanding rice and meat exports to Malaysia.
“A Pakistani business delegation will be visiting Malaysia in November, and I will personally lead it to explore new opportunities for rice and other sectors,” said Jam Kamal.
Malik Faisal Jahangir, Chairman of REAP, shared positive feedback during the meeting, reporting that Pakistan’s rice exports faced fewer regulatory challenges than many of its competitors.
Only 74 Rapid Alerts for pesticides and other issues were issued against Pakistani rice exporters last year, compared to 264 for India.
He noted that Pakistan remains one of the lowest-risk countries concerning food safety standards, with countries like Turkey, India, Spain, Italy and the UK, facing significantly higher numbers of alerts.
However, Jahangir expressed concern over a negative campaign that could potentially harm Pakistan’s export reputation.
Jam Kamal stressed the importance of educating farmers to reduce the occurrence of alerts and improve the quality of rice production.
Despite producing a small quantity of rice, Balochistan is known for cultivating some of the best organic rice in Pakistan, he pointed out.
The minister called for a joint effort by stakeholders to develop a five-year strategy to further enhance Pakistan’s rice export capacity and compliance with international standards.
Jam Kamal concluded by urging REAP to propose actionable suggestions on how the Ministry of Commerce can facilitate exporters in achieving the government’s ambitious export targets within the next year.
He underscored the importance of establishing a robust mechanism to address any food safety concerns, especially in the European Union, where Maximum Residue Levels (MRLs) and other standards are becoming increasingly stringent.
The meeting signals a proactive approach by the government to capitalize on the global demand for high-quality rice, ensuring that Pakistan remains a top player in the international market while maintaining strict adherence to global safety and quality standards.
