RAWALPNDI ( WNAM REPORT): In a landmark collaboration, Sona Centers, the flagship retail outlet chain of Fauji Fertilizer Company (FFC), and FMC, a global leader in agricultural solutions, have announced a strategic partnership to enhance agricultural productivity, improve farmer livelihoods, and strengthen Pakistan’s food security. This initiative marks a significant step in both organizations’ shared commitment to empowering farmers through innovative solutions and direct-to-market accessibility.
FMC’s advanced crop protection technologies and products, coupled with the trusted distribution network of Sona Centers, will provide farmers with unparalleled access to high-quality agricultural inputs and expert guidance. This partnership is set to revolutionize farming practices by introducing sustainable solutions and enabling better decision-making at the grassroots level.
“This partnership is a testament to our unwavering dedication to farmers’ success,” said Haseebullah Zahur, Director FMC. “By joining forces with Sona Centers, we aim to equip farmers with cutting-edge tools and knowledge that will help them maximize yield, reduce losses, and ensure sustainable growth.”
Sona Centers – FFC’s flagship initiative – is a trusted name among farmers, serving as a one-stop shop for agricultural inputs, advisory services, and innovative solutions. By collaborating with FMC, Sona Centers will further strengthen their direct-to-market approach, ensuring that high-quality crop protection solutions reach farmers efficiently and affordably.
“At Sona, we believe in fostering partnerships that drive positive change for the agricultural sector,” said Jahangir Piracha, MD&CEO FFC. “This collaboration with FMC is a step towards empowering our farmers, improving their productivity, and ultimately contributing to the country’s food security.”
Through this initiative, both organizations aim to address key challenges faced by farmers, including pest management, resource efficiency, and crop resilience. Together, FMC and Sona Centers are poised to unlock new opportunities for farmers, ensuring a more prosperous and sustainable future for Pakistan’s agricultural community.
