Jakarta ( WNAM MONITORING) – Indonesia’s Second Lady Selvi Ananda urged the new management of the National Crafts Council (Dekranas) for 2024–2029 to reach micro, small, and medium-sized enterprises (MSMEs) in the outermost, frontier, and disadvantaged (3T) areas.
Ananda, who also serves as the chairperson of Dekranas, stressed the importance of central management coordinating and working with regional management to develop strategies to support artisans and MSMEs in the 3T areas.
“Remote areas that we have not yet reached or visited will become Dekranas’ priority in the future,” she declared during the inauguration of the new Dekranas management at the Vice President’s Palace in Jakarta on Monday.
Ananda emphasized that empowering MSME actors in 3T areas is essential, so they must be a priority for the new Dekranas management.
“We will prioritize areas that have not yet been reached to boost our MSMEs so that these small businesses can grow,” she added.
On the same occasion, she highlighted the potential of Indonesian MSME products in foreign markets. She encouraged Dekranas to continue efforts to help domestic MSMEs promote their products abroad.
“This is why we need a special team focused on establishing relationships with foreign countries, as I want Indonesian MSMEs to be introduced to many more countries in the future,” she explained.
Furthermore, she urged the Dekranas management for the 2024–2029 term to start preparing their programs for the next five years.
Related to that, Ananda stressed the importance of mentoring programs, enhancing digital literacy, expanding market access, and providing financing to MSMEs.
“We will propose fresh new ideas. I hope the programs can be effectively implemented and benefit our MSMEs even more,” she said.
