WNAM REPORT: The EU Business Hub has successfully concluded its first business mission, Digital Solutions Korea 2024. Held from Dec. 2 to 6, the event provided a dynamic platform for EU small and medium-sized enterprises (SMEs) and startups in the digital solutions sector to explore business opportunities and build partnerships in Korea.
Digital Solutions Korea 2024 brought together SMEs and startups from the EU, showcasing their expertise in cutting-edge digital technologies, including AI, blockchain, cybersecurity, digital health, XR, media, robotics, semiconductors, software and telecommunication infrastructure. The event featured groundbreaking solutions, incorporating the latest IT advancements such as generative AI, cloud computing and digital twin. Notable innovations included AI-powered medical diagnostic systems, spatial computing solutions and robotic navigation solutions.
Korean SMEs and large corporations from various digital solutions sectors participated, showing a keen interest in partnering with EU counterparts. The event’s main program, the Business Exhibition, allowed Korean companies to discover advanced technologies and discuss partnership opportunities through one-on-one meetings.
A highlight of the mission was the Business Networking Reception on Dec. 3, where companies from 17 EU countries and Korea engaged in networking conversations, fostering future collaborations in an informal setting.
“It turned out to be a much more dynamic and proactive networking experience than expected. It provided a meaningful opportunity to freely connect with a diverse range of European countries that are usually hard to reach, share key insights on global business expansion and technological innovation and directly explore the potential for collaboration,” a Korean participant said.
Additionally, the EU Business Hub program operated a booth at Softwave 2024 at COEX in Seoul from Dec. 4 to 6. This booth introduced the EU Business Hub program and facilitated B2B matchmaking for Softwave 2024 participants. EU SMEs and startups participating in Digital Solutions Korea 2024 also visited Softwave 2024 in person, engaging with Korean companies.
“We look forward to the connections established between the EU companies and local business partners during this one-week business matchmaking and networking event to continue and grow into durable partnerships,” said Tanith Bello, EU Business Hub program officer at the EU delegation to Korea.
The mission received positive feedback from participating companies, which described it as “an opportunity to expand horizons, build connections and position their company for growth in an ever-evolving global landscape.”
