WNAM REPORT: Meizu, in collaboration with Geely Auto, held a product launch event in Vietnam on March 21, accelerating its strategic expansion in Southeast Asia with its eco-products. Simultaneously, the Geely International EX5, a global smart pure-electric SUV equipped with the Flyme Auto smart cockpit system, is set to debut in Vietnam in the second quarter of 2025.
At the event, Meizu showcased its AI-powered eco-products, centered around AI smartphones and complemented by AR smart glasses, smart rings, smart watches, and other tech products to form a matrix that delivers a seamless smart lifestyle experience to Vietnamese users. Returning to the Vietnamese market marks a critical step in Meizu’s implementation of its overseas Flyme AI ecosystem strategy, underscoring Meizu’s technological capabilities and determination.
Since announcing its overseas Flyme AI ecosystem strategy at the global tech event MWC 2025, Meizu has rapidly expanded its global presence. Its products are now sold in over 30 countries and regions across Asia-Pacific, Latin America, the Middle East, Central Asia, Europe, etc. Cars equipped with Flyme Auto have been exported to the Middle East, Eastern Europe, Asia-Pacific, and other regions. The overseas ecosystem integrating “people, cars, and homes” has already reached a certain scale. In the first quarter of 2025 alone, Meizu has entered frontier markets such as the Philippines, Indonesia, Sri Lanka, and Australia.
Leveraging its visionary “smartphone + glasses + car” ecosystem, Meizu has secured three “No.1 in China”. It has doubled its AI-powered smartphone sales, seized the top market share for its smart glasses, and achieved the largest number of car models on the market that are equipped with the Flyme Auto smart cockpit operating system.
Being secure, unique, easy-to-use, and seamlessly connected, Flyme Auto will empower Geely Auto to deliver an innovative driving experience to Vietnamese consumers who value environmentally-friendly travel, advancing the realization of its vision of “building smart premium cars for everyone.” To date, Flyme Auto ranks among the smart cockpit operating systems supporting the most car models and covering the widest price range, with the car models equipped with Flyme Auto achieving total sales of more than 0.6 million cars. Flyme Auto has supported 22 car models in collaboration, and leads the industry in new ecosystem user growth, firmly ranking in the top tier of In-Vehicle-Infotainment (IVI).
At the event, Meizu unveiled multiple groundbreaking products, including AI smartphones such as Meizu Lucky 08, Meizu Note 22 Series, and Meizu Mblu 22 Series, and recently hot-selling tech products such as StarV Air2, StarV View, and StarV Ring 2. Through lightweight AI technologies and services, Meizu enables more consumers to have a more convenient and smarter experience.
Gu Binbin, Meizu’s Executive Director of Overseas Business, stated, “With our return to Vietnam, Meizu brings a comprehensive ecosystem of products that include not just smartphones, but also smart glasses, smart rings, and Flyme Auto, a smart IVI system supporting Geely’s global expansion. Meizu will increase investments in Vietnam to deliver more innovative products and services tailored to local consumers.”
Meizu is the smartphone brand of DreamSmart Group, which carries AI eco-products in three product areas, which are smartphones, XR and smart cars. With deep technological expertise in multiple industries, DreamSmart is recognized as a leader in smart ecosystems.
Meizu’s globalization strategy has been implemented step by step, and Vietnam is a critical step in DreamSmart’s localization development in Southeast Asia. Moving forward, Meizu will continue to fulfill its commitment to “returning to the global market”, and focus on expanding into an increasing number of frontier markets worldwide to deliver innovative products and services to users globally.
