Ambassador-designate, ICCI President call for stronger B2B linkages between Pakistan & Jordan

ISLAMABAD ( WNAM REPORT ):  Ambassador-designate of Pakistan to the Hashemite Kingdom of Jordan, Major General Khurram Sarfraz Khan (Retd), held a meeting with Sardar Tahir Mehmood, President, Islamabad Chamber of Commerce and Industry (ICCI). During the meeting, discussions were held on different avenues for strengthening bilateral trade, investment and business-to-business (B2B) linkages between the two brotherly countries.
Both sides observed that Pakistan-Jordan relations were witnessing renewed vigor and robustness, underpinned by enhanced high-level exchanges and shared goodwill. They emphasized the growing recognition of enhancing B2B linkages between the two countries, through exchange of business delegations and increased people-to-people contacts.
Ambassador Khurram Sarfraz Khan highlighted that the 10th session of Pakistan-Jordan Joint Ministerial Commission (JMC) was scheduled to be held in Islamabad on 4-5 February 2026, terming it a significant platform to advance multifaceted cooperation between the two countries, including in the economic and trade domains. He added that the bilateral trade between Pakistan and Jordan stood at around US$ 51.29 million in 2024, which was far below the actual potential. He assured ICCI of his full support and availability to achieve the shared objective of enhancing economic ties between Pakistan and Jordan.
In his welcome remarks, ICCI President Sardar Tahir Mehmood said that the existing Pakistan-Jordan trade volume did not reflect the true potential of the two economies and stressed the need for closer liaison between the business communities through the respective Chambers of Commerce and Industry. He assured the Ambassador-designate of Pakistan to Jordan, that ICCI, being the leading chamber of the federal capital, would take all possible steps to organize B2B meetings, business delegations, and Business Opportunities Conferences to promote joint ventures and mutually beneficial partnerships between Pakistan and Jordan.
Highlighting the potential sectors for trade, investment, exports and joint ventures, the ICCI President identified pharmaceuticals, agriculture and agro-based products, food processing, textiles and garments, leather goods, IT and IT-enabled services, construction materials, engineering goods, renewable energy, tourism and hospitality, education, and healthcare as promising areas for enhanced collaboration between Pakistan and Jordan.
Senior leadership of the ICCI including, Senior Vice President Tahir Ayub, Vice President Irfan Chaudhry, and Executive Member Mian Shaukat Masood who were also in attendance, emphasized the need for effective dissemination of information regarding available trade and investment opportunities in Pakistan, regulatory frameworks, and facilitation mechanisms to attract Jordanian investors and business partners.
Convener ICCI Sister Cities Initiative Committee Sajid Iqbal briefed the participants about the Committee’s composition and its ongoing initiatives aimed at exploring new business avenues, fostering city-to-city cooperation, and strengthening institutional linkages with international counterparts.
Former ICCI President Mohammad Ejaz Abbasi, Executive Members Imran Minhas, Zulqurnain Abbasi, Ishaq Sial, and ICCI Member Israr-ul-Haq Mashwani were also present on this occasion. The meeting concluded with a consensus on maintaining close coordination to translate goodwill into tangible trade and investment outcomes for both countries.