WNAM REPORT: A recent study by the French-based multinational market research and consulting firm Ipsos has revealed overwhelming enthusiasm among Malaysians for the Paris 2024 Olympics.
As reported by Malaysia’s national news agency Bernama, Ipsos Malaysia’s managing director Arun Menon noted that about two out of three Malaysians said they are interested in the games, which is much higher than the average of 57% across all countries surveyed.
“Eight out of 10 Malaysians view it as an opportunity of unity, pride and an inspiration for future generations to engage in sports,” he said as quoted by the news agency.
According to Arun, the survey also revealed that badminton is the most anticipated sport among Malaysians, with 58% expressing keen interest, surpassing the global average of 28%. In addition, football also ranks high, with 35% of Malaysians showing interest compared to the 28% average across the surveyed countries.
Ipsos, in a statement, said the survey, conducted from May 24 to June 7, 2024, was based on interviews with over 500 adults aged 18 and older in Malaysia and 24,531 online adults under the age of 75 across 33 countries.
The Paris Olympics is scheduled to run from July 26 to Aug 11.
