WNAM MONITORING: Uzbekistan is actively promoting creative tourism as one of its priority sectors.
This format includes tourist participation in craft workshops, gastronomic tours, and festivals. Such an approach strengthens the country’s positive international image, creates jobs, develops small businesses, and advances cultural diplomacy.
According to information presented at a press conference held at the Agency of Information and Mass Communications with the participation of the Art and Culture Development Foundation and the Tourism Committee of the Republic of Uzbekistan, the country showcased the pavilion “A Matter of Radiance” dedicated to modernism at the Venice Biennale. The project served as a logical continuation of efforts to preserve architectural heritage and attracted the interest of the global art community.
Since April, one of the most popular pavilions at Expo 2025 in Osaka – “The Garden of Knowledge” – has been in operation. It embodies a harmony of tradition and innovation, uniting the art of craftsmanship, digital media, interactive art, and science.
On August 7, global superstar Jennifer Lopez will perform for the first time in Uzbekistan at the Bunyodkor Stadium in Tashkent. This concert will mark the most significant musical event ever held in the country.
According to the online ticketing platform www.iTicket.uz (https://www.iticket.uz/), 40% of the tickets have been purchased by attendees from 50 different countries. Experts believe that hosting a concert of this scale shows the country’s openness, readiness for international projects, and recognition of Uzbekistan as a modern and safe nation with a developed cultural infrastructure.
Foreign guests contribute to the growth of the national economy by promoting tourism, the hotel industry, transportation services, public catering, and the sale of souvenirs. The organization of such events generates steady demand for producers, technical teams, designers, marketers, and cultural sector managers.
