RIYADH: More than 300 brands from 35 countries are set to attend Beautyworld Saudi Arabia 2024, the Kingdom’s only dedicated exhibition for the beauty, fragrance, hair and well-being sectors.
Among the local exhibitors will be Al Haramain Perfumes, which was established in 1970 in Makkah and is now the industry leader for the Gulf region and sells its products all around the world.
Others include Dar Alamirat — Saudi Arabia’s leading supplier of beauty and personal care products — and Dubai-based Fragrance World, which has been in business since 1988 and exports to more than 125 countries.
According to research from Statista, the value of the fragrances market in Saudi Arabia is set to reach $500 million this year, with further growth expected in the years ahead. Figures from Goldstein Research put the size of the country’s beauty market at $3.82 billion in 2021.
“European and international fragrance houses are exhibiting in Saudi Arabia this year in larger numbers, and it’s great to see the global growth and the best sector leaders come together in Riyadh for what we know will be another exceptional show for both trade and visitors.”
Bilal Al-Baramawi, CEO of co-organizers 1st Arabia Exhibitions and Conferences, said: “The opportunity for both regional and international visitors to connect and showcase at Beautyworld Saudi Arabia is unparalleled.
The latest event runs from Feb. 11- 13 at the Riyadh International Convention and Exhibition Center.
