RIYADH: The fourth Saudi annual national campaign for charitable activities is set to launch on Friday, the Saudi Press Agency reported early Tuesday.
Following King Salman‘s approval, the campaign will continue until the end of the holy month of Ramadan.
Donations will be received through the secured Ehsan platform at Ehsan.sa or by calling 8001247000.
Last year’s campaign in its third edition received more than 10.4 million donations of over SR760 million ($202 million), benefiting more than 398,000 people.
The campaign achieved a Guinness world record for the most individual donations for a campaign on a single online platform on the night of the 27th of Ramadan last year.
The Ehsan National Platform for Charitable Work has received over SR5 billion ($1.3 billion) in donations since its launch in March 2021.
