LAHORE( WNAM REPORT): At the Dealers Convention 2024, Dawlance, Pakistan’s leading home appliance manufacturer, proudly launched two groundbreaking product lines, the Dawlance Prima Line and D’Solar Line. These new offerings are designed to meet the unique needs of Pakistani consumers, addressing both modern lifestyle aspirations and the pressing energy challenges facing the country.
The Dawlance Prima Line – Designed for Better is a premium collection that blends cutting-edge technology with sophisticated design. Crafted with European standards to cater to the Pakistani market, the Prima Line includes a No-Frost Refrigerator engineered for reliability in Pakistan’s challenging energy landscape. With frequent power fluctuations and load shedding in mind, these refrigerators are built to ensure optimal cooling performance while offering energy efficiency.
Other products in the Prima Line include Pakistan’s first bottom-load water dispenser, a locally manufactured top-load washing machine, dishwashers, and air conditioners featuring advanced air purification. Together, these products embody Dawlance’s commitment to enhancing the lifestyles of its customers by offering a combination of functionality and modern aesthetics.
Simultaneously, Dawlance introduced the D’Solar Line, a collection of DC appliances that can operate directly on solar power. This innovative line responds to the country’s ongoing energy crisis, offering sustainable, affordable solutions to consumers. The D’Solar Line’s initial offerings, including DC refrigerators and freezers, are designed to make solar-powered appliances accessible for households across Pakistan. This initiative not only supports consumers in reducing energy costs but also aligns with Dawlance’s vision for a sustainable future.
Dawlance’s transformation into a pioneer of energy-efficient technology in Pakistan is supported by Beko, the flagship brand of Turkey’s Koç Group and Europe’s largest appliance manufacturer. Since Beko’s acquisition of Dawlance, more than 300 million Euros have been invested in Pakistan, fostering a local R&D center that leverages Turkish engineering expertise. This collaboration has enabled Dawlance to develop European-quality products suited to the specific demands of Pakistani households. These efforts also reflect Dawlance’s ongoing commitment to energy conservation, with appliances that can save up to 60 percent in energy consumption.
Mr. Umar Ahsan Khan, CEO of Dawlance, expressed his enthusiasm at the convention, stating: “Today’s launch of the Dawlance Prima Line and D’Solar Line is a milestone in our mission to redefine home appliances in Pakistan. These new product lines symbolize our dedication to providing quality, sustainability, and innovation that enhances the everyday lives of our customers.”
With the debut of these two product lines, Dawlance is poised to continue its legacy as a trusted leader in home appliances, while promoting energy conservation and self-reliance. As the company expands its product portfolio to meet the unique needs of Pakistan, Dawlance remains at the forefront of technological advancement and sustainable development in the region.
